International Marketing Project Sharing

Project

Precidio - A Canadian lifestyle accessory brand

Helped a Canadian lifestyle to revamp the brand to develop SEA e-commerce sales by studying the business and advising which markets and platforms to expand, build a strong social media presence, localizing the content, setting pricing strategies, operating the E-commerce account and optimizing ranking and launching in Indonesia JD.ID and LAZADA.

Osmo by Byju's - An award-winning STEM toy

Drive brand awareness in HK and China via social media and collaborating with different KOLs on Tiktok, Little Red Book, WeChat, Instagram, Facebook and Youtube. Client achieved sales target for a consecutive 2 years and expanded to 3 concrete online and offline sales channels.

Ismail Industries Limited - One of the largest Pakistani confectionery and snack food manufacturer

A full-blown market-entry service to 5 ASEAN markets including Singapore, Malaysia, Thailand, Indonesia, Vietnam. Starting with an in-depth market assessment and pricing analysis, we successfully negotiated established distributors to help the brand enter supermarkets, convenience stores and traditional trade, resulting in USD 4M for the first year.

Emirates Macaroni Factory - The market leader of pasta in UAE

We helped to develop distribution channels in Indonesia. We studied the product market fit to select the SKUs for launch, secure a list of the right distributors, and narrow down interested parties. Connecting local resources from license application to logistics and finally launching in premium supermarkets.

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Jonathan Foo

Founder Spicey Road by Foo Foods

We realized that the chemistry of Aello’s strategies was a match. We started to get results and saw a sharp increase in traffic within a few weeks. We were so satisfied with the results and professionalism that we introduced April and her team to our business partners.

Alex Sum & Winky Chiu

Founders Tordney.com

Without Aello in-depth market research and solid recommendations, we would have no idea where to start and how to proceed. Essentially, Aello saved us a lot of time when planning our retail expansion.

Polly Chan

Managing Director Center For Leadership Studies (Asia) Pte Ltd

New market entry is no easy task. The Aello team has not just brought in local market intelligence but most importantly a performance-focused, engaging, flexible and conscientious marketing execution plan to help us expand our presence in the South East Asia region with demonstrated professionalism and ease. It has also been great fun to work with the high energy team too. Keep up with your good work!